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Data & Studies

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This is a cover image about Christmas gifts.

Black Friday and Handmade Gifts: Understanding U.S. Consumer Choices This Holiday Season

The study analyzed the data on consumer behavior when purchasing handmade Christmas gifts during Black Friday in the United States. ...

Mercy Lilian
This covered image shows a report about the DIY preference and purchase behavior of young mothers.

72% of Young Mothers Prefer DIY Kits. Here’s a Deep Dive Into the Rise of DIY Culture and Purchase Behavior Among Millennials [New Data for 2024]

The study analyzed the DIY preferences and purchasing habits of young mothers, focusing on their favorite supplies, shopping methods, and motivations. ...

Mercy Lilian